Asaf worked at the research department at Plasan Ltd. as a terminal ballistics engineer and then as a program engineering manager in its Composite Material division. Prior to Plasan he worked at Multisource as an operations manager and at Mellanox as a technology project manager. Asaf is an expert in machine-environment relationship, FTIR spectroscopy signal analysis, finite-element analysis, program engineering management, terminal ballistics and shock waves. He holds an MSc in Agriculture Engineering from the Technion – Israel Institute of technology.

Former VP of Engineering & R&D at Plasan Ltd., Eylam led a team of more than 200 top engineers and scientists. Eylam has vast experience in translating technology ideas into commercialized products, with particular expertise in agricultural automation and orchard irrigation. Eylam holds a BSc in Mechanical Systems Engineering from the Technion – Israel Institute of Technology.

Former VP Sales & Marketing in SCR by AllFlex (Today called Antelliq which become part of Merck/MSD animal health division recently). Ori played a significant role in the rapid growth of SCR for 18 years, helping to bring the company to a leading global position in animal monitoring technologies that enhance the efficiency and profitability of dairy farms. Before SCR, Ori held various roles in the IT and dairy sectors. Ori holds a BSc in Computer Science from the Technion – Israel Institute of Technology.

Gal brings to Edete extensive expertise in pollination and tree biology, following his position as a researcher at MIGAL Northern R&D, where he was the lead in applied pollination research for a variety of cultivars such as apple, pear, plum, almond, kiwifruit, litchi, and avocado. All of his projects led to increased income for local growers and gave rise to multiple publications of peer-reviewed papers in this field.

Gal holds a PhD in Horticulture from the Faculty of Agricultural, Food and Environmental Quality at the Hebrew University of Jerusalem (his thesis was on Gametophytic self-incompatibility (GSI) in Japanese plum, Prunus salicina), and an MSc thesis from Tel-Aviv University. Gal’s research covers GSI implications on the genetic control system, its implications in orchard design, and appropriate bee management to overcome semi-compatibility in order to enhance yields.

Elkana brings more than 15 years of experience in industrial agriculture, including a period managing his own organic farm. Prior to joining Edete, he served as head of soil management at Kibbutz Ein Harod, where he gained invaluable experience in machinery-soil-crop interaction, and he continues to consult on soil preservation at the kibbutz. During his five years as an organic vegetable grower, Elkana added know-how about small-scale organic cultivation to his extensive agricultural experience. He studied agriculture for three years at the Hebrew University as part of a BA program.

Amit brings to Edete extensive experience in the operation of agricultural and technological equipment, accumulated in a long career providing tree pruning services during his life on kibbutz, and as a partner in “Magnus International Search and Rescue”. He served for several years as the community director in the locality of Mikhmanim and is a grower of olives used in the production of olive oil.  Amit contributes to the community as a member of a local search and rescue unit and has helped save the lives of numerous hikers.

Prior to joining Edete, Yuval has spent 29 years at the Mekorot Water Corporation, focusing on the company’s Information Technology activities.  As part of Mekorot, Yuval specialized in building and managing distributed infrastructure and supporting onsite and offsite users. Yuval holds a BSc. from the Faculty of Mechanical Engineering (Computer Science) at the Technion Institute and an MA from the Department of Geography and Environmental Studies at Haifa University in crisis management.

Ornit serves as Marketing Manager at Edete, where she leads the company’s marketing, communications, and industry outreach activities.

Before joining Edete, Ornit held marketing and business development roles at leading AgTech companies, including Netafim and SCR (Allflex Livestock Intelligence. Throughout her career, she has developed expertise in product marketing, strategic communications, digital marketing, content development, and market positioning across precision agriculture, irrigation, livestock technologies, and water management.

At Edete, Ornit is responsible for strengthening the company’s market presence, supporting commercial growth, and increasing industry awareness of precision pollination technologies
and their contribution to agricultural productivity and sustainability.